If you’re running any kind of business, you’ll need an Internet presence. We’re almost two decades into the 21st century and the old-fashioned means of using radio, the newspaper, and television to advertise your business are simply not good enough. The Internet is the primary means of driving customers to your business because only the Internet has both presence (it’s distributed electronically globally and it saturates electronic media), and immediacy (communications and transactions can be near instantaneous).
Using the Internet is all well and good, of course, but how is it most efficiently used to advertise your business? To begin, you’ll need your own website, but even the best designed and effectively positioned website can only draw a certain amount of business. You might think you need more websites, and in some ways, that’s the right answer. But that doesn’t mean you should create more websites of your own and have them hosted and staffed. There is a much simpler way to achieve something like this.
You can post guest entries on other website’s blogs. Naturally, the post will need to be related to the themes or topics that are normally posted there. You’ll also need to be able to write well enough that people will want to read your post. So, besides being able to put ideas on paper coherently, you will need to able to write interesting copy that is grammatically correct and free of obvious (and not so obvious) errors in spelling and formatting.
Remember that you are posting somewhere that is not your website, ad you need to produce quality writing that will look good to that website’s owner. It should also look good to potential customers whom you wish to attract to your business site.
Naturally, you need to make it easy for potential customers to know who you are, and more importantly, how to get to your website. And doing that is okay, though you’re posting on someone else’s site. What you can’t do is make your posted article look like a flagrant advertisement for your business. What to do? The simplest techniques are still good. Have at least one or two links to your website in the article. Make certain to mention your business name once, and tie in what your business does with the overall content of the article.
You can certainly increase your web exposure by making blog posts on multiple websites, but don’t just “shotgun” it. Pick websites that have the best traffic and the best chance of attracting people who could be your customers. If you do a good job researching websites before you post on them, the uptick in visits to your website may be quick.
Don’t feel like it’s taking advantage of someone else to post as a guest on a blog – it’s not. The website owners know these things are done because they probably do them, too. But do keep good records of traffic (and sales) for your website, both before and after the postings. You need hard evidence and numbers as encouragement to keep improving your business.