Being in the industry of online printing for many years, I have gathered enough experience to suggest to you how you can make your catalogs more profitable and effective for your brand. Take a look at the following points and get inspired.
When you are planning to create a catalog that will be effective, it is important that you share some information that the potential consumers will find relevant. For that, make sure you are using the catalogs to provide them with some buying guides. Maybe you are offering a new range of product that will be quite tricky to use for the first time. So, when you are ordering catalog printing, you can easily think of using it as the buying guide for the consumers.
Maybe your competitor has launched a similar product just like you. And then you have produced yours that has got some improvisations too. So, you can use your catalogs to inform the consumers about your product. You can think of using the catalog as a comparison chart. Design it with all the detailed pictures of the product with full-color resolution. Use enlarged images of different parts that will make sure that your consumers get the right information. Use the catalog for charting the difference of your products with theirs and make sure you are highlighting why your product is the best option for your consumers.
Complete Color Printing
When you are designing your catalogs and hiring a company for online printing services to get them printed, it is obvious that you will try to make them immensely attractive. For that, the most effective way can be getting the catalogs printed in full color. Since the human being is a visual creature, it is obvious that your consumers will be more attracted when you will be using colors in your catalogs. Make sure you are balancing the catalog with the theme color so that it completely looks in sync.
Add Testimonials and Case Studies
When you are planning to get your catalogs printed, you will be obviously telling your potential consumers about how satisfied your existing clients are. This becomes even more important when you are providing your customers with some service. You can think of using the catalogs for testimonials and case studies. Share the client stories to convince the potential customers in the catalog. Share the case studies with interesting pie, charts, and graphs with your potential consumers. This will give them a clear idea of what kind of service you can expect.
What is the takeaway from the catalogs for the delegates who are attending your conference or for the consumers who are receiving it in direct mail? Well, you can think of offering some seasonal discount to your potential consumers. Offer a cut piece of coupon with the catalog that they can cut and take to your store. It will also help you measure the success of your marketing endeavor too.
So, now as you know about these ways to make your catalog more profitable, what are you waiting for? Hire a company for catalog printing services and forget your worries.