Home buying preferences differ between generations and individuals. The generation born between 1981 and 1999 are in their twenties or even late thirties are entering or are already in the home-buying market. Real estate developers can’t ignore the requirements and needs of this segment. Millennials have different attitudes towards work, social issues, and technology and there’s no question they have been influential in society. When it comes to the housing market, millennials hold significant buying power.
For these new-age home buyers, the ideal neighbourhood should be a mixture of both characteristics of suburbs and the city. Rather than settling down in bedroom communities, they prefer areas that have walking access to shopping and entertainment, good public school districts, and well-kept parks, jogging trails, and green space. That’s why a striking number of young homebuyers are preferring to buy designer homes in Rajarhat where they can find the finest elements of custom design according to their taste, wants and needs.
Millennials are passionate about social causes that benefit the greater good. They believe in giving back to society and sustainability remains at the forefront of their decision making. Keeping this trend in mind, real estate developers are introducing energy-efficient features like solar panels, appliances, green buildings and various other technologies that will appeal to millennial home buyers. Buildings with sustainability in mind starts with adapting measures that will keep the energy costs down.
Scope of comfort:
Millennials are very focused on value for money. A strong sense of aesthetics and eye to every detail make them choose unique layouts made with durable, high-quality materials. They want to live a life of comfort and abundance. Whether it’s a pop of color in paints, or choices of fixtures and appliances, they feel most comfortable when they have had a voice in the final design process. Exclusive amenities like indoor gaming zone, temperature-controlled swimming pool, mini theatre, wine cellars and fitness centres are also great selling points for them.
Smart home technology:
The inherent love for technology is making the millennials upgrading their home and lifestyle too. The smart home features in a home are right at top of their wish lists. Being able to turn on the lights, heater or air conditioning from any area in the house or away from it, remote monitoring and taking action is fun and efficient features for them. Intelligent flats in Rajarhat are increasing to attract this segment of buyers.
Quality of the neighbourhood is also one of the prime concerns for young buyers. The search for a quiet and peaceful sanctuary is real while access to green space is playing a key role in home-buying decisions. The alarming trend is to move away from the humdrum of city life and find a peaceful nook after a busy day. They are showing interest in a detached home with all the modern facilities and also opting for elaborate space including backyards and open concept interior design.